Back To School Trends Report

It’s almost that time of year when the backpacks come out, ready to be filled with miscellaneous beauty products to keep lips shiny from homeroom to lunchtime and hair perfectly in place even through soccer practice. 

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But today’s consumer isn’t just going for the classics. This year, search reveals a new back-to-school beauty shopper who’s seeking pops of color, eye-catching accessories, and hair-loving treatments. Dive into this report to understand how you can best connect with and support this emerging beauty consumer.

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Download the Back to School Trends Report to Discover:



Top trending products across hair, makeup, and nails


Top trending looks across hair, makeup, and nails


Recommendations for beauty brands based on consumer hair, makeup, and nail desires