Beauty Price Segmentation Tracker

This tracker explores price segmentation across the US hair, skincare, and makeup categories to determine where pricing matters most to consumers. Spate scraped multiple retailer and brand websites to compile an exhaustive list of 70,000 products, then calculated the average low, medium, and high price points across these three categories. 
 
Through this holistic view of price segmentation across the US market, brands can determine key competitors within their price segment and where consumers are most likely to save or splurge. 

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Explore the tracker to understand: 

• Top search volume brands across hair, skincare, and makeup 

• Top growth brands across hair, skincare, and makeup

• Top performing hair, skincare, and makeup brands across low, medium, and high price points