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If the first three months of the year are any indication of the category's coming success, 2022 will be the year of body care. Body care is skincare, and consumers are catching on. This category is ripe for innovation, with the skinification of body care on the rise and a surge in deodorant searches (both for different formats and functions).
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Explore Spate's 2022 Body Care Trends Report to understand which skincare ingredients consumers are bringing below the neck and which areas are especially open to new, exciting innovation.
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