The face makeup category sees around 5.4 million searches on average each month. Bursting with innovation opportunities, both classic and emerging brands have a chance to succeed. 
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Trending themes include adaptive and unique color complexion products, skin enhancers like highlighter sticks and liquid bronzers, and multifunctional sculpting products (ie, contour palettes).

 

Explore the latest Face Makeup Trends Report for a deep dive into: 

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Top trending face makeup products

Top growing face makeup products
Top trending face makeup brands 

Top growing face makeup brands

Expert insights and recommendations for applying the data

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