Hair Care Trends Report

Looking to the hair category, exciting shifts are happening across everything from shampoo to scalp treatments. Given the breadth of consumer hair concerns and the products to treat them, it’s essential to understand precisely what products consumers are searching for to ensure your brand doesn’t miss the wave. 

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Dive into this report to look at the top product trends driving search volume change and growth across hair care. Also, look to the top brands to understand who the top competitors are and how you can face them head-on (pun intended).

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Download the Hair Care Trends Report to Discover:

• Top trending hair care products

• Top benefits and concerns searched alongside the top hair care products 

• Top trending brands associated with hair care products

• Recommendations for beauty brands based on consumer hair care concerns