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January Beauty Tracker_Newsletter Image copy (1).jpg

From the lipstick spikes in May (as masking restrictions were loosened) to the unseasonably early holiday shopping (as supply chain issues loomed), we've experienced plenty of beauty whiplash this year. The Spate Beauty Tracker compares the hair, skincare, makeup, and fragrance categories against years past to help make sense of frequent changes and shifts.

In this month's tracker, you'll note a marked decrease in searches across beauty, pointing toward a customer that is uncertain about the future of Covid and the economy. However, certain categories and trends (ie, tanning products, contour products, and split end menders) continue to maintain interest.

Use this information to understand the new, Covid-era consumer and guide future strategy in the coming months.


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