The chaos and uncertainty of 2020 had a significant impact on consumers’ everyday beauty rituals, as evidenced by decreased search volume for many products and services. Generally speaking, people have been wearing less makeup and paring down on their typical spa routines to align with a new function-oriented, stay-at-home lifestyle.
One bright spot in this bleak beauty landscape, however, has been skincare accessories and devices. Many of these products have experienced strong growth during 2020 and early 2021, as consumers continue to adapt and explore salon-like services at home. Skincare devices like those shared herein allow users to test out their favorite treatments in a cost-efficient and convenient way. Consumers are embracing new routines and habits that are creating space for new brand moments.
As consumers begin to embrace normalcy again — what does this mean for the device category? This report reviews the top trending devices and the implications for brands, as consumers go from DIY back to the spa.
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