When it comes to the beauty category, consumer behavior is driven by ingredients. This report highlights the ingredients that are most likely to be top of mind for Americans in the next year.

Spate analyzed over 10BN search signals to identify top trending ingredients. Why search data? Every time a user types a query into the search bar, they are sharing what is top of mind for them — often including concerns, questions, and context they might not share elsewhere. Spate captures billions of queries that project an unbiased lens on real consumer behaviors and needs. 

These ingredient trends are safe bets and are likely to last. Whether or not your current product portfolio supports these trends, it will be important to consider how these trends will impact your audience, brand, and business — because these ingredients are not going away.

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