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In this report, we analyze billions of data signals in beauty to highlight top trends in brands, ingredients, and product claims across the categories.

The report focuses on:

(1) Top Searched

Brands, ingredients, and product claims that are owning the category. These have taken over 2019 in terms of mind share, but are they here to stay? We include growth numbers to show whether they're gaining or losing traction with consumers.

(2) Trending Top Searched

Brands, ingredients, and product claims that demonstrate strong share of mind but are also showing strong growth. These are promising areas that you should lead with in 2020.

Want more? Sign up for Spate to access the exhaustive list of trends. Spate is your machine intelligence solution for finding the next big consumer trend. Find out more about Spate.

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