In this report, we analyze billions of data signals in beauty to highlight top trends in brands, ingredients, and product claims across the categories.
The report focuses on:
(1) Top Searched
Brands, ingredients, and product claims that are owning the category. These have taken over 2019 in terms of mind share, but are they here to stay? We include growth numbers to show whether they're gaining or losing traction with consumers.
(2) Trending Top Searched
Brands, ingredients, and product claims that demonstrate strong share of mind but are also showing strong growth. These are promising areas that you should lead with in 2020.