Searches for Beauty-Related Retailers Across the Hair Category.

The past few years of uncertainty have changed the way consumers shopped, but will these changes have a lasting impact on consumer behavior in beauty? Will consumers continue shopping for hair products at Walmart and Target, or will they return to specialty beauty stores, such as Ulta and Sephora?

Spoiler alert: in the hair category, consumer interest for Sephora and Ulta is picking up, while it’s declining across other retailers. But things aren’t going back to normal  — expectations have changed and consumers are looking to purchase trending brands across retailer types, regardless of price points. 

This report analyzes over 20 billion Google Search signals in beauty to identify the differences and similarities in how consumers are thinking about Walmart, Amazon, Ulta, Target, Costco, Walgreens, CVS, and Sephora across the hair category. Read the full report to learn more about the changes in consumers’ retail associations across the hair category, and find out what this means for your brand or store.

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Download the Retail Report (Hair Trends) to Discover:

• Retailer search performance across the hair category

• Top hair trends searched alongside each retailer

• Top hair-related brands searched alongside each retailer

• Recommendations for beauty brands and retailers based on consumer search behavior