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WHY SPATE?
WHY SPATE?
DIGITAL TRUTH SERUM
At Spate our mission is to make consumer trends data more accessible.
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Understanding shifts in consumer needs is imperative to success in the beauty and wellness industries, especially with new brands launching weekly.
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By making data more accessible, the Spate dashboard helps you make meaningful and forward looking decisions.
Every time a user types a query into the Google search bar, they are sharing what is top of mind for them — often including concerns, questions, and context they might not share elsewhere.
+20B related search signals
+40M beauty-related videos on TikTok
Unsupervised machine learning to identify clusters
Trends classification for insights and implications
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FEATURES
SPATE: MACHINE INTELLIGENCE
FOR CONSUMER TRENDS.
20+ billion signals in beauty and wellness to spot and predict which trends are here to stay.
Measure level of competition within a space. Compare consumer interest across brands, including DTC.
Contextual data to identify consumer needs (claims, concerns, ingredients) for messaging.
Features
Min
to your destination
Search data updated monthly
TikTok data updated weekly
Consumer Data across 5 Markets
(US, UK, FR, KR, JP)
+20B Search Signals &
40 Million Beauty-Related TikTok Videos
12 Month Prediction with a 72%
accuracy rate
Exclusive Beauty & Wellness Content
Custom API Capabilities
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CASE STUDIES
Case Studies
Use Spate data to understand what consumers are searching for & how you can address their needs in the product development process.
TEAMS WE WORK WITH:
INNOVATION
RESEARCH & DEVELOPMENT
PACKAGING
PRODUCT DEVELOPMENT
COSMETIC CHEMISTS
PROJECT MANAGEMENT
PRICING
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