Industry

Food & Beverage

Spate delivers a clear view into the food & beverage landscape, uncovering emerging tastes, shifting dietary habits, and the cultural forces reshaping how consumers eat and drink. By analyzing billions of signals from TikTok, Instagram, and Google, Spate helps brands anticipate what’s next — from rising flavors and formats to evolving consumption rituals. With forward-looking insights into growth and decline, food and beverage leaders can move early and stay ahead of changing demand.

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Spate Food & Beverage Data

Spate food & beverage data translates massive volumes of consumer signals into practical guidance for teams across marketing, insights, and R&D. Combining advanced predictive models with category expertise, Spate makes it possible to identify whitespace opportunities, validate product concepts, and track momentum — empowering brands to launch in a fast-moving, competitive market.

Ingredient and Claims Tracking

Understand which ingredients and claims consumers are excited about, and which they’re looking to avoid.

Multiple Platforms

Analyze trends across Google Search, TikTok, and Instagram to gain a holistic view of what today’s beauty consumer wants.

Intuitive Platform

Spate’s dashboard makes complex insights accessible, offering a streamlined experience that works for teams across all technical skill levels.

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Expert Reporting

Spate’s team of food and beverage experts delivers curated deep dives and industry reports to inspire product innovation and strategic planning.

Areas We Cover

Food

Health-conscious trends, global flavors, meals, snacks, and produce

Discover emerging conversations around ingredients, cuisines, and eating habits shaping tomorrow’s grocery aisles.

Beverage

Alcoholic beverages, non-alcoholic beverages, tea, coffee, and functional drinks

Track evolving interests across coffee culture, cocktail innovation, and functional drinks redefining refreshment.

Wellness

Dietary shifts, lifestyle choices, and supplements

Uncover how consumers are blending diets, supplementation, and performance to craft holistic well-being routines.

AI-Powered Food & Beverage Trend Reports

Uncover the signals shaping tomorrow’s food & beverage landscape — from emerging ingredients to top product formats — with insights designed to keep food & beverage experts ahead of the curve.

Spate Trend Report

The Fiber Opportunity: Is Fiber The New Protein?

Explore how consumer interest in fiber is evolving across search and social. Spate’s Fiber Opportunity Report reveals emerging demand, formats, and signals.

Spate x NIQ

Blurring Wellness Boundaries: When Supplements Meet Food & Beverage

Download the Spate and NIQ report from our webinar to learn how functional foods and supplements are shaping consumer demand, and key attributes driving interest.

Spate Trend Report

What Google, TikTok, and Instagram Trends Reveal About the Future of Wellness Food

Explore what Google, TikTok, and Instagram trends reveal about the future of wellness food and how consumers are redefining better-for-you products.

Spate Trend Report

2025 Culture Report

September 2025 report on 5 cultural themes shaping demand: dopamine needs, fantasy living, perfect self pursuit, animal-based routines, and coping trends.

Spate Trend Report

Food & Beverage Trends Shaping Consumer Behavior This School Year

August 2025 back to school report: budget meals, functional snacks, and healthy convenience trends from Google Search and TikTok consumer data.

Customer Success Stories: Data in Action

See how leading consumer brands harness Spate’s data and insights to spot emerging opportunities, shape innovation pipelines, and stay ahead of consumer demand.

Shy Bird

Spate x Shy Bird: Optimizing Menu Offerings

Shy Bird integrates Spate data into menu development, blending chef creativity with consumer-driven insights.

Bell Flavors & Fragrances

Spate x Bell Flavors & Fragrances: Streamlining Marketing Strategies

Bell Flavors & Fragrances uses Spate data to strengthen event and email marketing strategies.

HUNTER

Spate x HUNTER: Activating on Social

HUNTER taps Spate insights to guide editorial and press strategies with trend-driven storytelling.

Reckitt

Spate x Reckitt: Discovering Relevant Trends

Reckitt leverages Spate’s dashboard to guide trend forecasting across fragrance and flavor segments.

YUZUCO

Spate x YUZUCO: Getting a Pulse on the Market

YUZUCO uses Spate insights to uncover consumer applications and market growth opportunities for yuzu, the citrus ingredient.

Spate in the Headlines

Featured in top consumer publications and industry trade journals, Spate delivers critical insights to the journalists and experts shaping critical conversations around consumer trends.

Nosh

"Ahead of the Curve: Q2 2025 Food & Beverage Trends from the Spate Popularity Index"

Publications like Nosh use Spate’s Popularity Index to spotlight emerging food and beverage trends, translating our data-driven insights into cultural context that helps the industry anticipate what consumers will crave next.