Fragrance Trends Report

Searches for personal fragrance (ie, any fragrance for the body) have been growing over the past three years, despite consumers spending half of that time in isolation. 

​

Now, even as they begin to attend IRL events again, consumers' desires for memorable scents continue to grow. They’ve trained their noses and are ready to step out with a new fragrance (especially if dupes of specific pricier classics).

 

Deep dive into the popular trends driving interest in this category to join in the conversation.

 

Have questions? Sign up for a free trial to get your questions answered.

 

Download the Fragrance Trends Report to Discover:



Top trending and top YoY growth (%) fragrance trends


Top trending and top YoY growth (%) fragrance notes


Top trending and top YoY growth (%) fragrance brands (including a list of brands where dupe searches surpass interest in the original fragrance)


Recommendations for beauty brands based on consumer body fragrance desires