Fragrance Trends Report
Searches for personal fragrance (ie, any fragrance for the body) have been growing over the past three years, despite consumers spending half of that time in isolation.
Now, even as they begin to attend IRL events again, consumers' desires for memorable scents continue to grow. They’ve trained their noses and are ready to step out with a new fragrance (especially if dupes of specific pricier classics).
Deep dive into the popular trends driving interest in this category to join in the conversation.
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Top trending and top YoY growth (%) fragrance trends
Top trending and top YoY growth (%) fragrance notes
Top trending and top YoY growth (%) fragrance brands (including a list of brands where dupe searches surpass interest in the original fragrance)
Recommendations for beauty brands based on consumer body fragrance desires