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Over the last couple of years, the fragrance category has increasingly captured consumer interest. Scents make a lasting impression using robust, clean, sweet, nutty, gourmand, and other alluring notes. Explore trends grabbing consumers' attention in a beauty category transforming from a nice-to-have to a must-have.


By analyzing Google search data, Spate offers valuable insights into the ever-changing landscape of fragrances, delving deep into the emergence of innovative formats, elements, and captivating scents that are now taking center stage.​

Want to know more? Book your free trial today.

Download the Fragrance Trends Report 2023 to Discover:

  • Top personal fragrance trends

  • Top personal notes & scents

  • Top personal fragrance brands

  • Spate recommendations for fragrance brands 

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