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In this Hair Care Trends Report, Spate conducts trend analysis to identify macrotrends in the beauty industry and explores current highlights while forecasting future consumer insights. The report reveals the meaning behind the top beauty trends driving positive search volume change and year-over-year growth in the hair care category. For example, consumers' interest in adding targeted treatments to their routine — such as clarifying shampoos or hair and scalp serums — is rising.


The report provides valuable tips and insights from Spate experts to help beauty brands define their hair care strategy and retain existing customers while attracting new ones. The report includes the names of top increase and top growth hair care trends and brands — including K18, Nutrfol, and Divi. It also offers readers recommendations based on consumer hair care desires.


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Download the Hair Care Trends Report to Discover:

Top increase hair care trends 

Top growth hair care trends 

Top increase hair care brands 

Top growing hair care brands

Recommendations for beauty brands based on consumer hair care desires

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