Spate’s 2025 Year In Review & Brands That Won Beauty Report offers a clear evaluation of the predictions we made heading into 2025 and how they performed as the year unfolded.

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This report brings together insights from Google Search to reveal which trends continued to build momentum, and the brands that won beauty based on the Spate Popularity Index.
 

 

​Download Spate’s 2025 Year In Review & Brands That Won Beauty to discover:

• ​Which predicted trends continue to grow across skincare, hair, makeup, fragrance, and bath & body categories

• The top beauty brands of 2025 based on the Spate Popularity Index & their drivers of success

• Key signals shaping consumer interest across the beauty landscape​

 

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