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Spate clustering explained

 

This article describes how we categorize trends according to six clusters.

To identify top trends, we categorize Spate data into six different clusters based on similar trend behaviors.

These six clusters can be grouped into three overarching categories:

  1. Risers - trends to watch

    1. Sustained Riser - Steady growth over the past years, these trends are safe bets

    2. Seasonal Riser - Seasonal trends that are likely to come back even stronger

    3. Rising Star - Sudden growth within the past months, these trends might not las

  2. Decliners - trends to forget

    1. Sustained Decliner - Steady decline over the past years, these trends are fading out

    2. Seasonal Decliner - Seasonal trends that are likely to decrease in demand every year

    3. Falling star - Fads that have reached their peak and have already started to decline rapidly

  3. Flat

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