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Likely due to COVID-19 and a resulting focus on health and wellness, the supplement and ingestible industry has demonstrated strong year-over-year growth since 2020. With this growth, there have been notable changes across products formats, ingredients, and more. This report explores key shifts, top ingredients, popular brands, and more to give a holistic view of the space. 

On a high level, consumers are searching for products in a variety of formats, revealing that consumers are not just concerned with supplements’ ingredients. Consumers are also becoming more price savvy, searching for brands alongside discount codes. Use this information to stand out from your competitors and to attract the attention of the modern consumer.


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Download the Wellness: Supplement & Ingestible Trends Report to discover:

  • Top trending supplements and ingestibles

  • Top trending concerns searched alongside supplements and ingestibles 

  • Top trending ingredients searched alongside supplements and ingestibles 

  • Top trending supplements and ingestibles brands

  • Recommendations for brands based on consumers' searches across supplements and ingestibles.

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