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Spate and Euromonitor have partnered together to help deepen your understanding of skinification and its impact on consumers. 


Learn the top ingredients consumers are viewing alongside the beauty category. Also, understand how TikTok informs consumers' purchasing habits according to the Euromonitor Voice of the Consumer survey.

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Explore the Euromonitor x Spate TikTok: The Impact of Skinification to discover:

  • Top ingredients driving consumer interest across beauty on TikTok 

  • Euromonitor Voice of the Consumer survey results showing the impact of TikTok on shopping habits 

  • Actionable recommendations for brands 

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