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Navigating a category page

This article provides details on each section of the Spate category page.

 

Once you navigate past an industry/vertical, the Spate category page lets you do the following:

  • Explore what the world is searching for by entering a category or brand in the Search box

  • Drill down through the categories to see sub-categories

  • Identify the top brands associated with a given category

  • See the related searches associated with a given category

  • See historical data and forecast trend performance

  • Find related trends

 
The Brands section explained

 

The Who Is Owning This Space section shows aggregate search volume and YoY for brands that have products in a

given category.

Clicking on a brand will navigate you to the respective brand's page.

 

The Related Searches section explained

 

This section show searches we have grouped together by related topics. For example, queries that modify or describe categories using the words aloe vera, witch hazel, or coconut oil will be bucketed into the related topic of "Ingredients". Similarly, searches that include the words top, best, how to would be bucketed under the topic of "Questions."

The Prediction section explained

 

This section shows historical trends data along with our forecast of trend performance. We adjust search data to make comparisons between terms easier by:

  • scaling on a range of 0 to 100 based on a topic’s proportion to all searches on all topics

  • bucketing our prediction into three categories (very confident, confident, and risky).

This page explains how those classifications are created.

The Category Trends section explained

 

This section gives a visual representation of all the trends that belong to a given category. You can explore the different trends by using the filters → {cluster, prediction, growth, volume} in order to find new and relevant trends.

 
Frequently asked questions
  • What do the metrics Volume and YoY represent?

Volume is the monthly search volume averaged over the past 12 months (up until the last month).

 

YoY is the difference between the 12 months actual vs. 12 previous months actual growth rate.