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EXCLUSIVE DATA APRIL BEAUTY TRACKER 🤫 The April Beauty Tracker features the latest shifts in consumer behaviors across the beauty vertical, comparing March 2023 to March 2022. As we transition from winter to spring, consumers show increased interest in root touch-up products, hair scissors, SPF setting sprays, and more. Request access to the interactive tracker here and explore the opportunities for your brand in the coming months.
TOP GROWING INGREDIENTS ON TIKTOK
The chart below represents a sample of the top growing ingredient trends on TikTok. Read on to learn how these could impact your business.
The Spate POV
At times, it can be challenging to differentiate between what you genuinely desire and what TikTok has gradually influenced you to want. For instance, before TikTok, did any of us actively seek out Rosemary Oil or Argan Oil to the extent that we do now? However, as per the algorithm's decree, they are currently the top growing ingredients on TikTok this month.
Though rosemary oil has been trending for at least a year in search, consumers are now seeking it as a miracle solution for hair growth on TikTok (+25.3% MoM growth). #Rosemaryoil is currently the highest viewed ingredient hashtag alongside the TikTok trend Hair Growth. Additionally, #rosemarywater is the second highest ingredient hashtag alongside the TikTok trend Hair Growth, indicating an opportunity for brands to explore different formats with rosemary — Rosemary scalp scrubs! Rosemary hair gummies! Rosemary x Kith scented candles! We want it all.
Although a relatively low-viewed TikTok trend, argan oil is experiencing a significant +21.5% MoM growth. Videos that include #arganoil alongside scalp treatment on TikTok has 14.8M views, and is up +6.3% week-over-week in views, and videos including #arganoil alongside lip cream are up +1,732.7% WoW in views. Brands like Moroccanoil have been promoting the benefits of Argan oil for some time now. If you already use Argan oil in your formulas, there’s a great opportunity here to highlight that ingredient on TikTok.
Want more TikTok insights specific to your category (ie, makeup, skincare, hair, fragrance, etc.)? Request access to the dashboard today.
WHAT'S TRENDING IN SKINCARE?
FACE SERUM TRENDS REPORT ✨
What's a better way to discover what's happening in skincare than through a deep dive in face serum? Not sure - that's why Spate's made it easier than ever to discern top face serum trends quickly with this one sheet. Download the report here, and make sure your brand is not missing out on these trends. (4 min read)
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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