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TRENDS UPDATE NO. 158

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Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.

 

THINGS ARE HEATING UP: TIKTOK SKINCARE TRENDS REPORT TikTok remains a crucial wellspring of skincare inspiration for both beauty brands and consumers in the industry. Countless cutting-edge skincare techniques and innovative formulas are originating from this platform, shaping many of today's most popular trends.

With access to TikTok data, Spate enables quantitative analyses of the extensive trend landscape on this immensely popular platform. Delve into the data to gain profound insights into the prevailing skincare trends across TikTok and discover ways to leverage them effectively for your brand.

TIKTOK SKINCARE TRENDS

 

WHAT'S TRENDING? THE TOP GROWING FACE PRODUCT TRENDS ON TIKTOK IN THE US

The chart below represents a sample of the top growing face product TikTok Trends in the US. These insights are made possible by Spate's first of its kind TikTok capabilities. Discover the trends taking off amongst US TikTok users when you book a meeting today.

Top Growing Face Product Trends - Spate US Data

The Spate POV

When it comes to shopping for face products, there's no greater sales pitch than watching someone you trust try a new mask or serum on TikTok. There's an art to it: the story time element, the “I only have ten minutes to get ready” urgency, and the best part—the before and after transformation. With no shortage of trends, we've been closely monitoring the top-growing trends in face products on TikTok in the US this month.

Lately, there’s been a lot of buzz surrounding pumpkin enzyme masks on TikTok. It's a surprising choice considering it's not even pumpkin spice season yet (we’re counting down the days), but pumpkin enzyme masks have grown +11,518.2% MoM in views on TikTok, and have grown +27.4% YoY in Google Search. Related hashtags with high view volumes include #selfcare, #cleanbeauty, #exfoliate, #acne, #acnescars, #trending, and #exfoliation. Videos that focus on addressing acne and exfoliation concerns are receiving particularly high views, suggesting that consumers are turning to pumpkin enzyme peels as a solution for these issues. When life gives you pumpkins…

Vitamin C serums are a skincare staple for many, especially for those dealing with hyperpigmentation or residing in pollution-ridden cities. Right now on TikTok, #VitaminCserums are experiencing an average of 2.6M average weekly views and 1,887.2% MoM growth in TikTok views. Videos with hashtags such as #vitaminc, #salicylicacid, #retinol, and #niacinamide alongside #vitamincserum are gaining traction indicating that consumers are interested in active ingredients and how to cocktail them. Brands should seize this opportunity to collaborate with content creators to film #grwm videos that entertain and educate their audience. After all, there's nothing more enjoyable than listening to your favorite creator share a horrible Hinge date story before transitioning into how they pair their vitamin C serum with other actives.

As a brand, it's more important than ever to embrace TikTok trends, especially if you're a new brand without established name recognition. Sometimes, all it takes is one viral video to catapult your product to Mielle rosemary oil fame. To stay informed about the latest happenings on TikTok and gain valuable insights, book a meeting with a Spate expert today.

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

 

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