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TRENDS UPDATE NO. 156

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.

 

HAVE A QUESTION? SPATE CAN HELP


Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.

 

THINGS ARE HEATING UP: SUN CARE & TANNING TRENDS REPORT Are you prepared for the surge in demand for sun care and tanning products during the summer season? Spate's latest report on Sun Care & Tanning Trends has been created in collaboration with Kirbie Johnson, trend reporter, analyst, and co-host of Gloss Angeles. Included, you'll find a list of this year's hottest sun care and tanning trends — from sunscreen sticks to tanning drops to top brands (ie, Beauty of Joseon and Supergoop!). Explore the report today and provide your team with valuable industry insights to help bridge any knowledge gaps.

TikTok Hair Care Trends Report 2023 - SPATE data

 

WHAT'S TRENDING? THE TOP GROWING SKINCARE BRANDS IN US SEARCH

The chart below represents a sample of the top growing brands searched alongside skincare in the US. Read on to learn how these could impact your business.

Top growing skincare benefits - SPATE data

The Spate POV

When you think of skincare brands, who comes to mind? Ponds? Kiehl's? Rhode? There are so many nowadays that it can be hard to keep track, especially if you're looking to enter the space. However, there are some emerging brands out there that are gaining a lot of traction. We're talking about the top growing skincare brands searched in the US: Lumiara and Beauty of Joseon.

Now, Lumiara is a great example of a brand whose PR team is working overtime. They have an average of 1.3K monthly searches alongside skincare, indicating relatively low search volume, and they are experiencing a YoY growth of +663.0%. Interestingly, no one is searching for anything specific; they are simply searching for the brand name Lumiara, highlighting the power of good branding.

On the other hand, Beauty of Joseon is a very high volume brand with 34.3K average monthly searches alongside skincare products, and they have seen a YoY growth of +295.1%. The top search queries reveal that consumers are specifically interested in Beauty of Joseon sunscreen, Beauty of Joseon products, and Beauty of Joseon glow serum. Additionally, the brand is experiencing a correlated lift on TikTok, with a MoM increase in brand hashtag views of +22.9%. This suggests that visibility on TikTok is important to consumers (shocker!) and has a direct impact on search interest. In such a saturated market space, having a strong TikTok strategy can truly elevate a brand to the next level. Perhaps it's time for your brand to get Sofia Richie on board for a GRWElliot.

Some of the top growing related searches for Beauty of Joseon are sunscreen, serum, balm, and cleansing, showcasing that with a variety of well marketed products, brands can gain attention in search. To get a better understanding of how consumers search for your brand, book a Spate dashboard demo today.

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

 

Spate In The News

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‘Protective’ and ‘Bronzing’ are the Top Growing Benefits Searched Along Skincare: Spate

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Over 20 billion data signals in beauty & wellness: explore the Spate platform today.


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