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TRENDS UPDATE NO. 173

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.

 

NEW SERIES:

FRIDAY HAPPY HOUR


It's the Spate team here, and in celebration of our new food and beverage data, we'll be sharing the edible trends we love each week.

Ellie, Beauty Insights & Marketing Lead, says, "This week I ordered from my local cafe online, which gave me time to browse the menu instead of ordering my go-to's. And i'm glad I did because I discovered an Apple Cider Chai Latte – which is Fall in a cup, and will absolutely be replacing my afternoon coffee."

Addison, Beauty Strategy & Innovation Manager, says, "This week, I had dinner at Shukette, an amazing Middle Eastern spot in Chelsea that offers classic plates with various twists. One dish, in particular, has become one of my favorite things I've tasted in New York: 'The Mic Drop.' It's a tahini soft serve topped with halva floss, which is akin to a stringier, halva-based cotton candy. Sesame and its derivatives — specifically tahini and halva — are currently trending on the Spate dashboard. I love to see them come to life in such a unique dish."

We'll continue to share the food trends we love every Friday to inspire your weekend. If you want more food insights, you can also join our food newsletter. Bon appétit!


Join the Food Newsletter
 

PREPARE FOR THE HOLIDAYS: FRAGRANCE TRENDS REPORT


Uncover the latest fragrance trends crucial for this Holiday season to strategically position your brand. Utilizing machine intelligence and AI, this report reveals the top trends, brands, and anticipated fragrances for 2024, featuring expert insights from Olya Bar.



FRAGRANCE TRENDS REPORT

 

WHAT'S TRENDING? THE TOP GROWING NAIL SERVICE TRENDS ON SEARCH IN THE US

Below are two top growing nail service trends on search in the US. Read on to learn how these could impact your business.

Top Nail Service Trends - Spate

The Spate POV

Nail trends have come a long way from the simple French tip days. Nowadays, someone stands guard as Hailey Bieber leaves the nail salon, christening her manicure with food-related nicknames like glazed donut or blueberry milk. However, when it comes to the nail services and treatments themselves, here’s where we step in: currently, the fastest-growing trends in the US are Russian manicures and BIAB nails.

If you’re in the market for a manicure that lasts longer than average—around 3-5 weeks—Russian manicures might be your best choice. Essentially, it’s a dry manicure, eliminating the need for soaking in water. Some of the top related searches include inquiries like what is, before, after, what are, and vs highlighting an opportunity for creators, nail techfluencers, and brands to create content educating consumers about the Russian manicure. Searches for near me in cities like Chicago, Houston, Miami, and Los Angeles indicate that consumers within those areas are actively seeking this treatment nearby. For those considering opening a new salon, these zip codes might be ideal places to start.

BIAB nails, short for Builder In A Bottle nails, are a type of manicure that utilizes a gel-like nail polish designed to deliver a stronger and longer-lasting gel manicure. Currently, Madam Glam stands as the market leader with relatively low competition. Searches such as what is, what are, before, and after indicate consumers’ eagerness for more info about BIAB nails—it can be challenging to keep up! Searches for at home and salon suggest that some consumers are interested in achieving this look at home, while others are seeking BIAB nail services at salons. Brands looking to venture into the nail space with a physical product more innovative than “clean” nail polish can consider BIAB as a promising white space.

The beauty industry continues to evolve, and while many categories are oversaturated (here’s looking at you skincare), others, like nails, have remained relatively untapped for some time. To discover the latest trends in nail services and treatments, schedule a free Spate dashboard demo today.

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

 

Spate In The News

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