This year we anticipate tons of category crossover from beauty consumers who are not shy about what they want. For example, consumers are swapping out heavy base makeup for tinted sunscreen, which is complemented by light sculpting from a contour stick. Or, they're popping on a pimple patch before applying a bold set of lashes.
Whether combining practicality with glam or treatment focus with daily routine (hello, hair loss shampoo!), consumers are not sacrificing what they want for what they need. Instead, 2022 is all about thoughtful combinations, proven effective products, and bold looks coupled with pragmatic touches.
Explore Spate's 2022 Trends Report to understand your customers better and strategize for an exciting, beauty-filled year to come.
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