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TRENDS UPDATE NO. 108

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

MEMBER EXCLUSIVE:

SPATE ON TIKTOK & TREND REPORTS

Did you know that Spate is on TikTok? Give us a follow for daily trend updates and report tidbits. Most recently, we shared some #frenchbeauty favorites, the rising butterfly cut (which is up +368.9% YoY btw), and of course, some of the products the Spate team is loving.

If social media isn't your thing, but deep dive trend reports are, request a free trial today. From the latest in fragrance to top trending hair care brands, we've curated content for your convenience. If you prefer self-serve, that's also an option with our dashboard. Talk to a member of our team and explore your options.

 

TAPE MEASURES

Searches for face lift tape indicate that consumers are looking for creative, non-invasive measures to achieve a youthful, "snatched" look.

The Spate Facts: Face Lift Tape

There are 10.7K searches on average every month in the US for Face Lift Tape, which has grown +31.8% in searches since last year. There is one market leader; Sephora is searched alongside this trend but doesn’t actually have face lift tape, revealing that consumers are looking to purchase it there without a brand preference.

The Spate POV

Face lift tape is used to achieve the "snatched" look, reduce fine lines and wrinkles, and mimic a face lift's effects. Related searches include best, Korean, Amazon, Sephora, Ulta, Walmart, CVS, how to, how, neck, and review. The prevalence of stores in searches indicates that consumers are highly interested in where they can buy this product. The hunt for stores such as Walmart, CVS, and Amazon suggests that consumers are looking for inexpensive options. Searches for Korean highlight a preference for face lift tape from K Beauty brands. Similar trends which mimic the effects of a traditional face lift are also becoming increasingly popular. For example, the less invasive ponytail face lift has grown +65.0% YOY. In the continuous pursuit of anti-aging effects, what other creative solutions can brands innovate against?

 

HONEY DEW LIPS

Rising interest in honey lip balm reveals consumers are searching for lip balms with multiple active ingredients, flavors, and product formats.

The Spate Facts: Honey Lip Balm