TRENDS UPDATE NO. 108

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SPATE ON TIKTOK & TREND REPORTS

Did you know that Spate is on TikTok? Give us a follow for daily trend updates and report tidbits. Most recently, we shared some #frenchbeauty favorites, the rising butterfly cut (which is up +368.9% YoY btw), and of course, some of the products the Spate team is loving.

If social media isn't your thing, but deep dive trend reports are, request a free trial today. From the latest in fragrance to top trending hair care brands, we've curated content for your convenience. If you prefer self-serve, that's also an option with our dashboard. Talk to a member of our team and explore your options.

 

TAPE MEASURES

Searches for face lift tape indicate that consumers are looking for creative, non-invasive measures to achieve a youthful, "snatched" look.

The Spate Facts: Face Lift Tape

There are 10.7K searches on average every month in the US for Face Lift Tape, which has grown +31.8% in searches since last year. There is one market leader; Sephora is searched alongside this trend but doesn’t actually have face lift tape, revealing that consumers are looking to purchase it there without a brand preference.

The Spate POV

Face lift tape is used to achieve the "snatched" look, reduce fine lines and wrinkles, and mimic a face lift's effects. Related searches include best, Korean, Amazon, Sephora, Ulta, Walmart, CVS, how to, how, neck, and review. The prevalence of stores in searches indicates that consumers are highly interested in where they can buy this product. The hunt for stores such as Walmart, CVS, and Amazon suggests that consumers are looking for inexpensive options. Searches for Korean highlight a preference for face lift tape from K Beauty brands. Similar trends which mimic the effects of a traditional face lift are also becoming increasingly popular. For example, the less invasive ponytail face lift has grown +65.0% YOY. In the continuous pursuit of anti-aging effects, what other creative solutions can brands innovate against?

 

HONEY DEW LIPS

Rising interest in honey lip balm reveals consumers are searching for lip balms with multiple active ingredients, flavors, and product formats.

The Spate Facts: Honey Lip Balm

On average, there are 2.2K searches every month in the US for Honey Lip Balm, which has grown +84.6% in searches since last year. There are six market leaders: Hey Honey, Burt’s Bees, Eczema Honey, Fresh, Farmacy, and Innisfree.

The Spate POV

Honey has been one of nature’s beauty secrets from ancient civilizations to today, helping to moisturize and heal dry skin. Related searches for this trend include best, review, DIY, stick, gloss, tinted, shea butter, lavender, nourishing, and watermelon. Searches for best and review indicate consumers are seeking help determining which honey lip balm they should buy amidst several market leaders. Searches for stick and gloss show consumers are interested in different format options to meet their broad needs.

Searches for tinted indicate the desire for a hybrid lip product delivering skincare and makeup benefits in one, which also contributes to the strong growth of tinted lip balms +40.1% YoY. Brands should consider opportunities for other multi-benefit tinted lip products such as tinted lip oils, serums (lip serum is up +18.3% YoY), and treatments. Consumers are searching for flavors and ingredients such as watermelon, lavender, and shea butter, indicating that there is also an opportunity to incorporate them into other lip products.

 

CROWN AFFAIR

Searches for puffy headband indicate consumers are looking to bring back the 80s and 90s through their hairstyles.

The Spate Facts: Puffy Headband

There are 1.4K searches on average every month in the US for Puffy Headband, which has grown +77.4% in searches since last year. There is one market leader: Prada.

The Spate POV

The Puffy Headband first became popular in the 1980s and stayed popular throughout the 1990s, making it the perfect trend to make a crowning comeback alongside other nostalgic hair styles. For example, perhaps you've heard of the bixie, which is currently up +3,310.6% YoY. Headband searched alongside 80s is up +39.9% YoY, 80s hairstyles are up +14.3% YoY, and 90s hairstyles are up +19.9% YoY. Top search queries are puffy headband, Prada puffy headband, and white puffy headband. Searches for Prada puffy headband indicate consumers are specifically looking for this version of the headband or similar styles. How can brands adapt this trend from the runway to every day? Consider accessible options with a wallet-friendly price tag that appeals to more consumers in various trendy colors. Perhaps brands can even include puffy headbands in their holiday merch or next gift with purchase. Beyond the puffy headpiece, how else can the padded aesthetic be translated into different fashion looks? Can it even extend beyond fashion to beauty?

 

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