TRENDS UPDATE NO. 116
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TOP RISING INGREDIENTS REPORT
In the latest Top Rising Ingredients Report, we dive into trending ingredients across the skin, hair, and body care categories. With consumers often educating themselves, it remains essential for brands to remind them that formulation, expert knowledge, and ingredient pairings matter. Use this data to join the conversation where it matters most.
Want ingredient data for the wellness category as well? There's a report for that. In August, we launched our Wellness: Supplement & Ingestible Trends Report that focuses on this continually growing category.
Request dashboard access for all of this data and more.
NO PROTEIN, NO PROBLEM
More protein isn't always a good thing, as consumers are increasingly searching protein free shampoo.
The Spate Facts: Protein Free Shampoo
On average there are 1.9K searches every month in the US for Protein Free Shampoo. This is low volume relative to other shampoo searches although there has been a +44.8% growth in searches since last year. Currently, there is one market leader, Shea Moisture.
The Spate POV
Protein free shampoo is on the rise — which is great news for those who have protein sensitivities or are allergic to protein. Protein free shampoo is also an excellent choice for anyone looking to restore moisture and elasticity to dry and brittle hair.
Consumers with curly hair are searching for protein free shampoo, as it can help curls retain their shape, strength, and structure (searches for curly hair are up +4.7% YoY). Searches for brand and drugstore indicate consumers don’t want to drop a lot of money or time on a product they may be trying out for the first time.
Brands should continue to explore the impact of protein on hair and skin, and consider innovating on other protein free products.
SLOW AND STEADY, WHO?
Searches for nail growth serum reveal consumers are searching for a product that can help them quickly improve their natural nails.