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TRENDS UPDATE NO. 113

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

EXCLUSIVE CONTENT:

THE LATEST IN WELLNESS

Spate is constantly working hard to bring you a seamless dashboard experience as well as curated content across beauty, wellness, and more.

Now available in the Spotlight section of the dashboard, check out our Wellness: Supplements & Ingestible Trends Report that explores:

  • Top trending supplements and ingestibles

  • Top trending concerns searched alongside supplements and ingestibles

  • Top trending ingredients searched alongside supplements and ingestibles

  • Top trending supplements and ingestibles brands

  • Recommendations for brands based on consumers' searches across supplements and ingestibles

Dive in to understand which trends are driving interest across this popular category. Want to explore wellness for yourself? Head to the Category Trends page.

 

HOLD ME CLOSER

Suction cups can improve circulation and rejuvenate the skin.

The Spate Facts: Facial Cupping

On average there are 10.3K searches every month in the US for Facial Cupping. This is medium volume relative to other skincare services although there has been +30.3% growth in searches since last year. There are two market leaders, Grace and Stella, and Nurse Jamie Beauty.

The Spate POV

Cupping is a traditional healing practice originating in both Chinese and Egyptian cultures. Originally done on an individual's back to improve circulation and relieve tension, it's now been adapted for facial use with smaller rubber cups. Today, consumers are searching for facial cupping to help especially with scars and wrinkles.

When it comes to facial cupping, consumers are also searching near me, which indicates they are looking for professional clinics or salons that offer facial cupping. Searches for set and kit show they are interested in learning to do their own facial cupping. Consider showing consumers how to use your products with facial cupping at home to achieve optimal results. For example, could cupping oil be the next gua sha oil (+19.0% YoY)?

The rise of acupuncture alongside skincare, with +17.1% YoY growth, shows that other traditional therapies appeal to modern consumers in skincare. Brands should also consider ways other services, once associated with the body, can be scaled down to benefit the face or vice versa.

 

TAKE IT EASY

Uniquely shaped lipsticks add intrigue and convenience to any makeup routine.