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TRENDS UPDATE NO. 113

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

EXCLUSIVE CONTENT:

THE LATEST IN WELLNESS

Spate is constantly working hard to bring you a seamless dashboard experience as well as curated content across beauty, wellness, and more.

Now available in the Spotlight section of the dashboard, check out our Wellness: Supplements & Ingestible Trends Report that explores:

  • Top trending supplements and ingestibles

  • Top trending concerns searched alongside supplements and ingestibles

  • Top trending ingredients searched alongside supplements and ingestibles

  • Top trending supplements and ingestibles brands

  • Recommendations for brands based on consumers' searches across supplements and ingestibles

Dive in to understand which trends are driving interest across this popular category. Want to explore wellness for yourself? Head to the Category Trends page.

 

HOLD ME CLOSER

Suction cups can improve circulation and rejuvenate the skin.

The Spate Facts: Facial Cupping

On average there are 10.3K searches every month in the US for Facial Cupping. This is medium volume relative to other skincare services although there has been +30.3% growth in searches since last year. There are two market leaders, Grace and Stella, and Nurse Jamie Beauty.

The Spate POV

Cupping is a traditional healing practice originating in both Chinese and Egyptian cultures. Originally done on an individual's back to improve circulation and relieve tension, it's now been adapted for facial use with smaller rubber cups. Today, consumers are searching for facial cupping to help especially with scars and wrinkles.

When it comes to facial cupping, consumers are also searching near me, which indicates they are looking for professional clinics or salons that offer facial cupping. Searches for set and kit show they are interested in learning to do their own facial cupping. Consider showing consumers how to use your products with facial cupping at home to achieve optimal results. For example, could cupping oil be the next gua sha oil (+19.0% YoY)?

The rise of acupuncture alongside skincare, with +17.1% YoY growth, shows that other traditional therapies appeal to modern consumers in skincare. Brands should also consider ways other services, once associated with the body, can be scaled down to benefit the face or vice versa.

 

TAKE IT EASY

Uniquely shaped lipsticks add intrigue and convenience to any makeup routine.

The Spate Facts: Lazy Lipstick

Every month there are an average of 720 searches for Lazy Lipstick in the US. This is +149.6% growth since last year and very low volume relative to other lip makeup products. There are no current market leaders.

The Spate POV

Lazy lipstick is a type of product format where the user presses their mouth down on the lipstick and the pigment rubs onto their lips. It’s billed as quick and easy, creating the same results as a conventional lipstick without the need for a steady hand. There are no related searches for this trend, indicating that it’s just getting started.

TikTok is a treasure trove of innovative beauty products, and this trend has gone viral. The hashtag #lazylipstick currently has over 26 million views. Content creators are trying the unusual-looking applicator and sharing the results.

Searches for lipstick as a category are +32.9% YoY and predicted to continue rising. With new formats coming into play, brands can think about how to adapt for consumers who are short on time or self-conscious about their skills. Also, sharing video tutorials can help customers understand how to use a product, and reassure them that the looks they want are achievable.

 

FILL IN THE GAP

Consumers are looking for hair filler sprays to conceal hair loss.

The Spate Facts: Hair Filler Spray

There are an average of 620 searches every month in the US for Hair Filler Spray. This is a very low volume relative to other searches for hair coloring products. There has been a +69.0% growth in searches since last year and there are no market leaders.

The Spate POV

Hair filler sprays dispense pigments or fibers onto the hair or the scalp to cover up bald spots or to make fine hair look thicker. It’s a fast and easy way to boost lackluster strands and add extra volume in seconds.

Searches for hair volumizing have increased by +9.5% YoY while hair loss is up by +7.7% YoY, showing consumers are looking for answers to limp or sparse tresses. Receding hairline and thinning hair have increased by +17.8% YoY and +13.3% YoY respectively. As consumers continue to seek out hair-boosting products, brands should consider ways they can offer both short and long-term solutions to these issues.

Hair filler sprays are convenient and quickly address key concerns across multiple ages and genders. While hair loss and hair makeup products tend to be competitive, hair filler spray is not yet being searched alongside any brands showing a huge opportunity for brands to take this rising interest and innovate on formulas and formats to service this emerging market with ease.

 

Spate In The News


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