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WHAT'S TRENDING?
KOREA'S TOP GROWING AMPOULE INGREDIENTS
The chart below represents a sample of the top growing ingredients searched alongside ampoules in Korea. Read on to learn how these could impact your business.
The Spate POV
In the skincare world, Korea is known for its 10-step routines, innovative ingredients, unique formulations, and effective results. This week at Spate, we're exploring top-growing ingredients searched alongside ampoules in Korea. An ampoule is a highly concentrated serum that delivers a potent dose of active ingredients to the skin. It's typically used as a treatment step after cleansing and toning but before moisturizing.
Azulene is on the come up with an average of 1.3K monthly searches and a YoY growth of +82.9%. It works by neutralizing free radicals and can prevent cellular damage caused by sun exposure, which often leads to skin discoloration. Azulene is used in salves and ointments to calm various skin conditions and irritations due to its soothing, antibacterial, and anti-inflammatory properties. With the demand for solutions to address hyperpigmentation in the US growing (+4.6% YoY growth in searches for hyperpigmentation laser), it may be worth exploring the interest in azulene as a serum ingredient.
Panthenol is another highly sought-after ingredient in skincare that works wonders as a moisturizer. Studies have shown that it helps to reduce transepidermal water loss, which is the amount of water that evaporates through the skin. Even products that contain just 1% panthenol can provide rapid hydration to the skin, resulting in a more supple and youthful appearance. With many Korean skincare trends focusing on hydration — consider dewy dumpling skin, glass skin, and slugging — it's no surprise that there has been a +7.6% increase in searches for moisturizing alongside skincare in Korea.
And that's just scratching the surface. With the Korean data available in the Spate dashboard, brands can now stay ahead of the game when it comes to product development and innovation. To gain a competitive edge, we suggest booking a meeting with a Spate expert ASAP.
WHAT'S TRENDING ON TIKTOK?
#MATTEMAKEUP ON TIKTOK
In the last month, views for matte makeup on TikTok have grown +31.7%. That is one of the fastest growing TikTok makeup trends this month, which signals a potential shift away from the glowy aesthetic. Although some may fear the return of the 2016 cake face, the growing #mattemakeup look is one to keep a close eye on. This returning trend is a great opportunity to create content, as well as an important signal for product developers to consider ways to create a modern matte product.
With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.
Now available on the dashboard, users can view a global overview of their favorite trends. Reach out to learn more.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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