TRENDS UPDATE NO. 138
- SPATE BEAUTY INSIGHTS
- Mar 15, 2023
- 2 min read
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TREND ALERT:
FACE SERUM TRENDS & BRANDS
Spate dashboard users know by now that face serums have been one of the only categories within skincare to show positive growth for a few months. We figured the insights across this category are too good not to share with our newsletter readers (hi, there!) as well.
Dive into this quick-read, one-sheet report to see the face serums driving the most significant positive change in search volume and year-over-year growth. See the brands moving this category forward as well.
WHAT'S TRENDING?
FACE MAKEUP TRENDS DRIVING GROWTH IN SEARCHES
The chart below represents a sample of the top growing face makeup trends shown in the dashboard. Read on to learn how these could impact your business.
The Spate POV
When it comes to makeup, we have the classics: red lipstick, peach blush, and matte foundation. We also have era-related trends (y2k still has us in a chokehold), trends sparked by anything Hailey Bieber does, and emerging trends. One thing about the Spate team is that we're always monitoring up-and-coming, fast-growing trends.
The latest on our radar? Clear blush! Clear blush is a type of blush that does not have any color, pigment, or shimmer. Instead, it applies clear and transforms into a sheer flush on the skin. It's gaining popularity quickly, and there is a lot of opportunity for brands and their product development teams to innovate in this category.
Another trend with low search volume that we're watching is black highlighter. Jeffree Star’s brand is one of the few to offer it, and consequently, one of the few to show up in search. Brands can learn from Jeffree Star's social media campaign for this product and find ways to create innovative new products that go viral.
We're excited to see what's on the horizon for these two trends, as well as for other makeup trends like liquid bronzer, highlighter sticks, and bronzer sticks. To discover more fast-growing trends, register for access to the Spate dashboard now.
WHAT'S TRENDING ON TIKTOK?
HAIR STYLING PRODUCT # BY MoM GROWTH
In the last month, views for hair clamps on TikTok have grown +150.5%. That is the fastest growing TikTok hair styling product trend this month, which means it's also a great content opportunity.
With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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