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TRENDS UPDATE NO. 139

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

DASHBOARD UPDATE: TIKTOK DATA IS NOW LIVE ON THE SPATE DASHBOARD

Whatever you're looking for, we've got it — and now, that includes TikTok data that's refreshed weekly. Paired with search data, brands can easily see which trends are making an impact beyond the popular platform.

Book a quick 1-1 with a Spate expert for free to explore our self-service dashboard. Using Spate data, you will uncover trends that are top of mind for consumers across search and social media.



 

WHAT'S TRENDING ON TIKTOK?

TOP MAKEUP LOOKS BY MoM GROWTH IN TIKTOK VIEWS


The chart below represents a sample of the top growing makeup look hashtags shown in the dashboard. Read on to learn how these could impact your business.

Top Makeup Looks by MoM Growth in Tiktok Vies - Spate Data

The Spate POV

In case you haven’t heard, Spate now has TikTok data. We’re excited to continue watching ways the platform's virality augments consumer searches and vice versa. Some of the latest on #beautytok? Colorful mascara and dolphin skin.

It's been a while since an eyeliner trend has topped our list, whether on search or TikTok, and it seems like consumers are turning to lashes for a pop of color. Recently, colorful mascara has been pushing the boundaries of creativity, and we're observing a rise in interest for both red mascara (+28.0% YoY) and white mascara (+18.1%). With unlimited shades to choose from, existing mascara brands have plenty of opportunities to expand their product lines. However, it's worth noting that colorful mascara is currently a low volume search trend. The question remains: will this TikTok trend eventually gain popularity in search?

Eeeek eeeek! Dolphin skin is a new beauty trend where one layers highlighters, facial oils, and serums to create a radiant, dewy, dolphin-esque complexion. This trend is a clear indication of how the beauty industry's emphasis has shifted from skincare to complexion makeup. While dolphin skin is down -27.4% YoY in Google searches, if this trend continues to gain traction on TikTok, we might see an increase in the availability of dewy complexion products, which could benefit no-makeup makeup brands such as Glossier, Merit, and Westman Atelier.

If you don't have the time to scroll through TikTok, don't fret. Simply book a meeting with a Spate expert to gain insights on these trends and other emerging trends that we see on the horizon.

 

GOING GLOBAL

WHITE MASCARA SEARCHES AROUND THE WORLD


In the below image, you'll see the year-over-year growth of white mascara represented by color — purple for positive growth and red for negative. Though rising within the US, and UK, white mascara interest is declining in Japan.

Now available on the dashboard, users can view a global overview of their favorite trends. Reach out to learn more.

White Mascara Searches Around the World - Spate Data

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.


 

Spate In The News


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