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TRENDS UPDATE NO. 142

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

WHAT'S TRENDING?

TOP GROWING INGREDIENTS IN SHAMPOO


The chart below represents a sample of the top growing ingredients searched alongside shampoos in the US. Read on to learn how these could impact your business.

Growing Ingredients in Shampoo  - Spate Data

The Spate POV

Many beauty products come and go — RIP Jessica Simpson Dessert — but thankfully shampoo is not one of them. The ingredients in shampoo, however, are constantly changing relative to the trend cycle. Currently, the top ingredients searched alongside shampoo in the US by YoY growth happen to be rosemary oil and caffeine.

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil has been on the rise since July 2021, recently capturing the interest of popular TikTok creators like Alix Earle. This product has driven much of the interest in rosemary oil alongside hair, which is now up +52.1% YoY. Many searchers are curious as to whether or not it will help with hair loss. If your hair product already contains rosemary oil, there’s great opportunity to highlight it alongside other growth-stimulating ingredients. And it doesn’t stop at hair, rosemary oil as a related search is up +11.9% YoY alongside skincare.

We know what you're thinking, caffeine for hair? Or maybe you're not thinking that, we aren't mind readers. While there is some research to suggest that caffeine may have a positive effect on hair growth, evidence is still limited. Regardless of that, many people are interested in caffeine shampoo for hair loss and we see that in the search data — caffeine as a related search is up +30.4% YoY alongside hair.

Consumers are always on the hunt for the "next best thing," and at Spate, we are committed to helping you discover it before it goes mainstream. Book a meeting with a Spate expert to get more information on these ingredients, as well as other top-growing ingredients such as baking soda, sea salt, and strawberries.

 

WHAT'S TRENDING ON TIKTOK?

#BODYSERUM ON TIKTOK


In the last month, views for body serum on TikTok have grown +15.9%. That is one of the fastest growing TikTok bath and body trends this month. This trend is a great reminder for brands to focus on bringing skincare below the neck.

With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.

Now available on the dashboard, users can view a global overview of their favorite trends. Reach out to learn more.

Body Serum on Tiktok - Spate Data

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.


 

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