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TOP GROWING MAKEUP LOOKS
The chart below represents a sample of the top growing makeup looks in search. Read on to learn how these could impact your business.
The Spate POV
Sometimes, you may feel confident in your makeup artistry skills, while other times, you may need to turn to the internet to keep up with the latest trends. Not all of us are naturally gifted like Pati Dubroff, after all (who else is keeping up with the Grainge-Richie wedding?). This month, the two fastest-growing makeup trends are Douyin makeup and Clean Girl makeup. If these terms are new to you, don't fret. Here's a quick cheat sheet to get you up to speed.
Douyin makeup is a Chinese makeup style that has gained popularity on Douyin, the Chinese version of TikTok. Think: minimal foundation, glitter eyeshadow, bright pink blush, and soft lips. Eye makeup is the most sought-after aspect of this trend, according to search data. For beauty brands, this presents a unique opportunity to develop targeted content that educates consumers on the products needed to achieve the Douyin eye look. The high demand for tutorial content related to Douyin makeup also suggests that users are looking for guidance on how to recreate this popular look.
The clean girl makeup trend is all about enhancing natural features using natural-looking products, with an emphasis on minimalism. This includes using tinted moisturizer, neutral eyeshadow, and subtle enhancements rather than dramatic looks. Consumers searching for this trend aren't necessarily loyal to a specific brand, so it's important for all brands to understand the negative cultural implications of "clean" in this context. We like this breakdown from Byrdie. Brands should consider ways to give consumers the makeup looks they want without playing into the drawbacks of the Clean Girl aesthetic.
If you're interested in learning more about these top makeup trends and how to cater to them, book a meeting with a Spate expert today.
WHAT'S TRENDING IN SKINCARE?
FACE MAKEUP TRENDS REPORT ✨
With 5.4 average million monthly searches, the face makeup category is a goldmine of opportunity for both established and emerging brands. The market is ripe with innovative ideas, from unique color complexion products to multifunctional contour palettes. Keep up with the latest trends and stay ahead of the competition — Download our Face Makeup Trends Report today.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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