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TRENDS UPDATE NO. 150

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.

 

HAVE A QUESTION? SPATE CAN HELP ✨

Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.


 

WHAT'S TRENDING LUXURYNSIGHT X SPATE TEAM UP TO SHARE TIKTOK FRAGRANCE TRENDS

As a key social media platform in 2023, TikTok presents a significant opportunity for perfume brands to connect with a broader audience and increase their visibility.

Spate and Luxurynsight experts have summarized everything you need to know about TikTok's impact on the fragrance industry, including popular trends, brands, and best practices for leveraging the platform.

Dive in to discover how you can get ahead of your competition. Explore the report today


Personal fragrances on TikTok 2023 - SPATE x LUXURYNSIGHT

 

WHAT'S TRENDING TOP GROWING FRAGRANCE TRENDS ON SEARCH


The chart below represents a sample of the top fragrance trends searched in the US. Read on to learn how these could impact your business.

Top growing fragrance trends - SPATE data

The Spate POV

Scent is a deeply personal experience, and it's no wonder, considering how closely tied our olfactory system is to our memory. A specific fragrance, such as Viva La Juicy or Chanel No. 5, can transport us back to time periods, places, and people that may no longer exist in our lives. In the pursuit of understanding the ever-evolving fragrance landscape, Spate has been analyzing data to identify the top growing fragrance trends in the US this month in search. For another angle, read about fragrance trends on TikTok in this collaborative report with Luxurynsight.

Pheromone perfumes (+98.5% YoY growth), known for their ability to enhance attraction and allure, have captured the interest of fragrance enthusiasts and users of dating apps alike. These perfumes claim to be formulated specifically to harness the power of pheromones, which are natural chemical signals that can influence social interactions. It's understandable that consumers are curious about the legitimacy of pheromone perfumes, as top related searches such as does it work, best, and review indicate. Given the association with love potions or folklore, it's only natural to question whether or not pheromone perfume truly delivers on its promises.

It's not surprising that summer fragrance is experiencing a significant YoY growth of +44.7% (especially considering it's May), and consumer searches for the best reveals a strong desire to find the perfect fragrances for the warmer weather. Interestingly, searches for Reddit alongside summer fragrance suggests that consumers are turning to the platform to discover new products. This presents an interesting opportunity for fragrance brands, as Reddit is a platform that many of them may not invest much time or money in.

To learn more about current fragrance trends, successful fragrance brands, and effective strategies on TikTok, take a look at our Luxurynsights x Spate report or book a meeting with a Spate expert today.

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.


 

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