TRENDS UPDATE NO. 96
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SO MANY UPDATES:
Wow, it's been a busy week. From the May Beauty Tracker launch to our recent partnership with BEAUTYSTREAMS, we're happy to share several trend updates from our side.
Spate x BEAUTYSTREAMS: In a three-part series, BEAUTYSTREAMS adds their perspective to Spate sun care data to support brands, marketers, and product developers alike as we enter the summer months.
May Beauty Tracker: Explore the latest shifts in consumer behaviors across the beauty vertical, comparing April 2022 to April 2021. Makeup and fragrance, especially, are demonstrating interesting changes across multiple trends.
Brand Trackers: Understand which brands are driving the most significant search volume changes across the category and explore up-and-coming brands demonstrating consistent growth across categories, from skincare to makeup to fragrance.
Mature Skin & Makeup: Did you know that searches for mature skin alongside the makeup category are up 60.4% YoY? Explore the product categories driving this growth to better understand this rising consumer base in our member-exclusive one-sheet
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Searches alongside lip shimmer indicate the consumers are looking for a product that imparts pigment, while also offering hydrating benefits.
The Spate Facts: Lip Shimmer
On average, there are 3.6K monthly searches in the US for Lip Shimmer, which has grown +805.2% since last year. There are three market leaders: Burt’s Bees, Eos, and Nivea.
The Spate POV
Lip shimmers moisturize and hydrate lips while imparting a hint of color and luminescent shine. Related search terms include: lip gloss, lip balm, rose gold, champagne, peony, cherry, grapefruit, nude, sheer, SPF, plumper, swatch, natural, and pink. Searches for rose gold and champagne reveal that consumers are looking for colors with gold undertones, while searches for cherry, grapefruit, and peony reveal the desire for fruit and flower-inspired colors.
Similar to other products in the makeup category (ie, SPF setting spray, up +32.8% YoY), lip products are experiencing “skinification” as consumers search for SPF to protect lips against sun damage; lip sunscreen in particular is up +30.2% YoY. Meanwhile, searches for skincare ingredients such as hyaluronic acid, shea butter, and hydropeptides alongside lip makeup further illustrate the ensuing skinification of lips. As consumers search for lip shimmer across multiple product categories such as lip gloss, lip balm, and lip plumper, this can present an opportunity for brands to incorporate the shimmery finish across all lip products while also providing SPF protection. There is also an opportunity for clean beauty brands to offer consumers vegan lip shimmers since many of the market leaders incorporate beeswax in their formulas.
DUST IT OFF