TRENDS UPDATE NO. 98
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THE LAUNCH OF FRANCE & A NEW COLOR COMPLEXION TRENDS REPORT
Spate is thrilled to announce the launch of French data on the Spate dashboard this week. Through this launch, brands, marketers, and other beauty industry professionals are able to gain a global perspective to better understand their customers near and far. In honor of this exciting news, we've also launched our first ever French Skincare Trends Report that offers a comparative analysis of French and US consumers, and their skincare searches. Enjoy a sneak peek of French skincare trends below, and request access to the full report here.
In other news, this week we also launched our Color Complexion Trends Report, which explores the rise of the contour, blush, bronzer, and highlighter categories. From popular formats (ie, liquids and sticks) to innovative brands, request access to the full report to understand how your brand can join the wave.
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FRENCH SKINCARE TRENDS
The top facial skincare products driving search volume growth in France are the trusted classics such as face serums, face toners, and cleansing balms. For example, serums are up +3.4K in average monthly searches, and the top brands in the face serum category are French: La Roche-Posay, Caudalie, and Guerlain.