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TRENDS UPDATE NO. 99

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

MEMBER EXCLUSIVE: NEW DATA, NEW REPORTS, & MORE From new data (hint: May is another great month for beauty) to the launch of France, we've been hard at work. Check out the latest updates from Spate below, all available today. Simply request access.

  • Using the latest May data, the Monthly Beauty Tracker reveals how beauty is shifting on a macro level across the hair, skincare, makeup, and fragrance categories.

  • France data is now available for all dashboard users. Request access to explore this unique consumer base and understand how much-discussed French beauty is really impacting beauty trends across the US and UK.

  • Our latest Hair Care Trends Report reveals what hair care products are top of mind for consumers and how their popularity can be applied by brands and marketers alike.

  • Our Color Complexion Trends Report reveals which color complexion products are taking off in the face makeup space, from blush to contour and beyond.

Request access today to explore all of this data, and understand where and how it can be applied to your strategies entering the summer months.

 

HEADGEAR

The growth of searches for zig zag headbands reveals the consumer's desire to achieve the nostalgic 90s / Y2K look with a simple hair accessory.

The Spate Facts: Zig Zag Headband

There are 3.4K searches on average every month in the US for Zig Zag Headband, which is low volume relative to other searches for hair accessories. It’s grown +163.0% in searches since last year with little competition and one market leader.


The Spate POV


Following the way of hair claws, the 90s/Y2K hair revival continues with zig zag headbands. These headbands feature many teeth that comb hair back, giving a sleek, smooth look. Related searches include terms like 90s, metal, plastic, comb, and Walmart. These searches reveal that consumers are interested in accessible options in a variety of different materials for this nostalgic hair accessory.

90s hairstyles as a category are up +19.9%, indicating a revived interest in this pre-2000s hair era. However, the search for headbands are down -20.7% overall so brands should take care to understand what about the zig zag headband is interesting to consumers compared to other headbands. The sleek look of the zig zag headband would also pair nicely with different styling products that help tame flyaways.