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TRENDS UPDATE NO. 119
Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.
IT'S THE REMIX
Tinted serum is the perfect product for consumers who want both serum and base makeup in one product.
The Spate Facts: Tinted Serum
On average, there are 18.4K searches every month in the US for Tinted Serum, which is medium volume relative to other skincare products. It’s grown +318.1% in searches since last year with L’Oréal Paris as the main market leader.
The Spate POV
What do you get when you mix base makeup and skincare? A tinted serum, of course. After years of skincare obsession through the pandemic, consumers are looking for skincare products that multitask, but with a little more finesse than in a five-in-one men's body wash way.
With searches like hyaluronic acid appearing alongside this trend, hydration is a priority. Brands entering the tinted serum market should look into formulating a product with other emerging hydrating skincare ingredients like polyglutamic acid (+73.1% YoY).
As for other product development opportunities, serum foundation is also taking off (+230.4% YoY). Consider bringing this skin-loving trend to other rising products like contour sticks (+62.5%) and liquid blush (+55.5% YoY).
AT A LOSS
Consumers are turning to hair loss foam to help treat hair loss and regrow fuller hair.
The Spate Facts: Hair Loss Foam
There are 10.9K searches on average every month in the US for Hair Loss Foam, which is a medium volume relative to other hair product searches. It has grown +49.1% in searches since last year with 2 market leaders; Rogaine and Kirkland.
The Spate POV
We’ve come a long way since the early 2000s Bosley hair loss infomercials. Consumers are now looking to hair loss foam to treat hair loss and regrow fuller hair. But foam isn’t the only option on the market— searches for vs [liquid] and aerosol indicate that consumers are also looking at different product formats and are curious about how each compares to its peers.