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TRENDS UPDATE NO. 130

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

ALL THAT GLITTERS IS BODY GLITTER SPRAY


Body glitter spray allows anyone to achieve a shimmery look, and fast.

NATURAL PERFUME

The Spate Facts: Body Glitter Spray

On average, there are 13.6K searches every month in the US for Body Glitter Spray, which is medium volume relative to other body glitter products. It’s grown +246.5% in searches since last year with low competition and Jerome Russel and Bath & Body Works as the two market leaders.

The Spate POV

If you’re looking for an added glow this winter might we suggest body glitter spray? These fun glitter sprays add sparkle to your body — as well as your hair and face — without causing any damage. The search for silver alongside body glitter spray indicates that consumers are looking for a specific tone when it comes to this product. Brands should be mindful of this but not let it hold them back from creating a variety of different color options for different occasions.

Searches for retailers like Walmart and CVS reveal the types of places consumers are looking to when it comes to this product trend. Rising retailer searches indicate that consumers aren’t necessarily specific about the brand, but they do want to know where they can buy them conveniently. With low competition in this trend space, brands have the opportunity to grab market share through effective branding, content, education, and innovation.

 

THE (GLITTER) EYES ARE THE WINDOW TO THE SOUL


Rising interest in glitter eyeliner indicates consumers are looking for ways to keep things sparkly this winter.

RETINOL BODY CREAM

The Spate Facts: Glitter Eyeliner

There are 14.2K searches on average every month in the US for Glitter Eyeliner, which is a medium volume relative to other eye looks. It has grown +25.7% in searches since last year with high competition and 6 market leaders: Urban Decay, NYX, e.l.f. Cosmetics, Too Faced, Maybelline, and Stila.

The Spate POV