TRENDS UPDATE NO. 130
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ALL THAT GLITTERS IS BODY GLITTER SPRAY
Body glitter spray allows anyone to achieve a shimmery look, and fast.
The Spate Facts: Body Glitter Spray
On average, there are 13.6K searches every month in the US for Body Glitter Spray, which is medium volume relative to other body glitter products. It’s grown +246.5% in searches since last year with low competition and Jerome Russel and Bath & Body Works as the two market leaders.
The Spate POV
If you’re looking for an added glow this winter might we suggest body glitter spray? These fun glitter sprays add sparkle to your body — as well as your hair and face — without causing any damage. The search for silver alongside body glitter spray indicates that consumers are looking for a specific tone when it comes to this product. Brands should be mindful of this but not let it hold them back from creating a variety of different color options for different occasions.
Searches for retailers like Walmart and CVS reveal the types of places consumers are looking to when it comes to this product trend. Rising retailer searches indicate that consumers aren’t necessarily specific about the brand, but they do want to know where they can buy them conveniently. With low competition in this trend space, brands have the opportunity to grab market share through effective branding, content, education, and innovation.
THE (GLITTER) EYES ARE THE WINDOW TO THE SOUL
Rising interest in glitter eyeliner indicates consumers are looking for ways to keep things sparkly this winter.
The Spate Facts: Glitter Eyeliner
There are 14.2K searches on average every month in the US for Glitter Eyeliner, which is a medium volume relative to other eye looks. It has grown +25.7% in searches since last year with high competition and 6 market leaders: Urban Decay, NYX, e.l.f. Cosmetics, Too Faced, Maybelline, and Stila.
The Spate POV