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TRENDS UPDATE NO. 131

Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.

 

WHILE YOU WERE GONE:

SPATE NAMED BY CEW TOP INDUSTRY REPORT OF 2022 CEW has rounded up its top industry reports for 2022, and Spate's 2022 Trends Report is #1. In this predictive report — now an annual tradition — we predicted the top beauty trends for the past year. From advanced clinical skincare to eye-catching makeup embellishments, this report fully captured the 2022 beauty vibe. We're incredibly proud of its success, and grateful to all of you for reading it! As we reflect on this amazing year in beauty, we keep a cautious eye on the uncertain months ahead. Stay tuned for our 2023 Trends Report, which is just around the corner. In the meantime, today, explore "ICYMI: The Top 10 Industry Reports of 2022" on CEW.



 

SMOOTH AS A BABY


As consumers continue to finesse their body care routines, we notice an increase in searches for products like body serums.

NATURAL PERFUME

The Spate Facts: Body Serum

On average, there are 12.5K searches every month in the US for Body Serum, which is low volume relative to other body moisturizer products. It’s grown +19.0% in searches since last year with very high competition and 22 market leaders including The Body Shop, Clarins, Nivea, Necessaire, and Moroccanoil.

The Spate POV

Body serum is a non-negotiable during the cold winter months if you want to maintain any semblance of soft, hydrated skin. Right now we are seeing that consumers are searching for ingredients such as aha, hyaluronic acid, collagen, argan oil, retinol, and algae alongside body serum. There is a ton of opportunity here for brands to understand what benefits consumers are looking for based on their ingredient searches— firming, moisturizing, renewing, hydrating, anti-aging, tanning. Brands should also use this opportunity to call out the ingredients that may already be in body products in their messaging or on the packaging. In addition, brands should be sure to use these keywords in marketing for body products.

 

BRIGHT EYES


This metallic eye trend is perfect for turning heads this new year.