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TRENDS UPDATE NO. 132
Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.
MEMBER EXCLUSIVE:
MONTHLY BEAUTY TRACKER Though searches are lower than the last two years, beauty hit a relatively high note over the holidays compared to recent months. Despite a continuously shaky economy, we're hopeful that brands can capitalize on December's momentum in these first few months of 2023. In our interactive tracker, explore the opportunities available following the holiday search spikes. Get access to this data and more when you request your free trial, and prepare for the months ahead.
SCALP CARE IS SELF CARE
Consumers are looking to upgrade their scalp care with routine scalp facials.
The Spate Facts: Scalp Facial
On average, there are 1.7K searches every month in the US for Scalp Facial, which is very low volume relative to other hair services. It’s grown +28.5% in searches since last year with very low competition and Alterna as the only market leader.
The Spate POV
You know about facials, you may have heard about bacials, and now *drum roll please* we present to you: scalp facials (Scacials? We’re workshopping the name). Similar to a regular facial, a scalp facial is a treatment that deeply cleanses to remove excess oil, impurities, and product build-up from the scalp.
The search for review alongside scalp facial indicates that consumers are still in the prospecting phase of this trend. They are on the hunt for someone to provide this service as shown by searches for near me.
There is a growing opportunity for spas to add scalp facials to their list of services or list it as an add-on to other treatments like facials or massages. The Head Spa at MASA.KANAI, though not yet appearing in searches alongside scalp facial, is a great example of a business capitalizing on consumers' cravings for scalp health.
THERE'S ALWAYS SUN DAMAGE IN PHILADELPHIA