TRENDS UPDATE NO. 135
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LET'S TALK SKINCARE
This week, we were browsing the Spate dashboard, and we couldn't help but pick up on the exciting stuff happening across skincare. The chart below represents a sample of the top growing trends shown in the dashboard. Read on to learn how these could impact your business.
The Spate POV
Top growth trends across skincare emphasize consumers’ overwhelming desire for moisture. Whether consumers are slathering their lips in glow balms or their full faces in Vaseline, the rise of glow balms and slugging remind brands to keep plump, dewy complexions at the forefront of their strategy.
Glow balms are used to enhance the natural radiance of skin and lips for a healthy, glowing appearance. Searches for lip, skin, and eye alongside glow balm indicate consumers' preferred treatment areas. Consumers want a glow balm that does it all as we can see by the searches for brightening, cooling, and healthy. Brands should take this information into consideration when developing their marketing strategies.
As for slugging, this is a method of layering heavy, occlusive products on top of one's regular skincare routine to create an extra layer of skin barrier protection. This technique has been gaining popularity in the beauty community as a way to achieve a glass-like, glowing complexion. If you didn’t know what slugging was you’re not alone — searches for what is alongside slugging reveal an opportunity to educate consumers on the method and its effects on the skin.
These aren’t the only trends driving growth across skincare this month, though. Request access to the Spate dashboard today to see the others for yourself.
FACE MOISTURIZER AROUND THE WORLD
In the below image, you'll see the year-over-year growth of face moisturizer represented by color — purple for positive growth and red for negative. Though rising within the US and France, face moisturizer interest is declining in the UK, South Korea, and Japan. For global companies and b