TRENDS UPDATE NO. 136
- SPATE BEAUTY INSIGHTS
- Feb 14, 2023
- 2 min read
Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.
DASHBOARD UPDATE
TITKOK DATA IS NOW LIVE IN THE SPATE DASHBOARD
Whatever you're looking for, we've got it — and now, that includes TikTok data that's refreshed weekly. Paired with search data, brands can easily see which trends are making an impact beyond the popular platform.
Book a quick 1-1 with a Spate expert for free to explore our self-service dashboard. Using Spate data, you will uncover trends that are top of mind for consumers across search and social media.
WHAT'S TRENDING?
HAIR CARE TRENDS WITH LOW COMPETITION
The chart below represents a sample of the top growing, low competition hair care trends shown in the dashboard. Read on to learn how these could impact your business.
The Spate POV
Consumers are incorporating products such as glitter sprays and dry shampoo powders to add some flair and extend the life of their hairstyles. The popularity of glitter hair spray and dry shampoo powder should inspire brands to focus on producing and promoting unconventional and playful products.
Glitter hair spray can be used on every hair type to enhance the overall appearance of a hairstyle or add a touch of color. Searches for gold, silver, (multi) color, blue, and pink highlight a chance for brands to offer a variety of glitter hair sprays to meet consumer demand. As this is not a daily use product, consumers are searching for DIY and inexpensive options, which brands should keep in mind when pricing their products.
On a more practical note, dry shampoo powder works to refresh and revive hair between washes and has become increasingly popular due to growing concerns about the toxic chemicals found in many aerosol dry shampoos. Searches for ingredients like apple cider vinegar, cocoa, arrowroot, charcoal, and rice give insight into the ingredients that consumers are looking for when it comes to this hair product. Brands should highlight these preferred ingredients in their marketing and product communication to appeal to consumers.
These are just a few of the many trends contributing to the growth of the haircare industry. To see more of the latest trends, sign up for your free trial today.
WHAT'S TRENDING ON TIKTOK?
COFFEE FACE MASK
In the last week, views for #coffeemask on TikTok have grown +29.2%. That is the fastest growing TikTok skincare trend this week, which means it's also a great content opportunity.
With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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