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Did you know that more than 100 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.
DASHBOARD UPDATE
TITKOK DATA IS NOW LIVE IN THE SPATE DASHBOARD
Whatever you're looking for, we've got it — and now, that includes TikTok data that's refreshed weekly. Paired with search data, brands can easily see which trends are making an impact beyond the popular platform.
Book a quick 1-1 with a Spate expert for free to explore our self-service dashboard. Using Spate data, you will uncover trends that are top of mind for consumers across search and social media.
WHAT'S TRENDING?
FRAGRANCE NOTES DRIVING INCREASE IN SEARCHES
The chart below represents a sample of the top trending fragrance notes shown in the dashboard. Read on to learn how these could impact your business.
The Spate POV
Fragrance is a challenging category to enter if you don't know where to begin. With so many different notes and scent profiles available, a guide on what consumers are seeking will make the difference between a successful scent and something that sits on the shelves indefinitely. Recently, we've noticed a trend toward both bold new pheromone perfumes and classic vanilla.
The increasing popularity of pheromone perfumes is likely due to the belief that these fragrances can enhance one’s attractiveness to potential partners or boost their confidence in social situations — a sort of love potion, if you will. As the efficacy of these perfumes is still a subject of debate within the scientific community, there’s an opportunity for brands to dive in and prove (or disprove) it. Regardless, fun social content exploring the concept is a great place to start.
While vanilla is a scent we all know and love, the fact that consumers are still searching for best vanilla perfume suggests that there is an opportunity for brands to capitalize on this fragrance trend. One way for brands to do this is by encouraging consumers to provide product reviews, which can be done through product discovery platforms like Influenster.
These are just a few of the many trends contributing to the growth of the fragrance industry. To discover more of the most recent trends, register for access to the Spate dashboard now.
WHAT'S TRENDING ON TIKTOK?
EYESHADOW STICK
In the last week, views for #eyehadowstick on TikTok have grown +126.7%. That is the fastest growing TikTok makeup trend this week, which means it's also a great content opportunity.
With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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