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TRENDS UPDATE NO. 160

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Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.

 

NEW REPORT: MINTEL X SPATE: A PRESCRIPTIVE APPROACH TO BEAUTY Mintel and Spate have teamed up to share the biggest shifts in consumer behavior post lockdown. Download the report today to discover how your brand can take advantage of these prescriptive beauty trends.

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WHAT'S TRENDING? THE TOP GROWING SUN CARE PRODUCT FORMATS ON SEARCH IN THE US

The chart below represents a sample of the top growing sun care product format trends on search in the US. Read on to learn how these could impact your business.

Top Increase Supplement & Ingestible Trends - US Search

The Spate POV

By now, we’re sure you’re well aware of the importance of sunscreen. Without it, you’re just walking around unprotected as the sun's rays do their worst on your skin. Fortunately, the sunscreen market has evolved significantly from having only a few coconut-scented drugstore options. Nowadays, we have many choices, including different types of sunscreen (mineral vs. chemical), varying levels of protection, and an array of formats to choose from. Currently, the top-growing sunscreen formats in search in the US are roll on and stick.

Applying sunscreen can be a real pain, especially if you’re already in the “I hate lotion” camp. But sunscreen in a convenient roll on format? Now, that’s a real game-changer. Roll on sunscreens are experiencing a remarkable +61.3% YoY growth, with top volume search queries including roll on sunscreen, sun bum roll on sunscreen, and roll on zinc sunscreen. If your brand has been looking for an opportunity to break into the space, now’s your chance — don’t say we never did anything for you!

We aren’t surprised to see sunscreen sticks rising to the top, as many of our favorite makeup products have also found their way into a convenient stick format (eyeshadow sticks, blush sticks, etc.). Sticks make application a breeze and are perfect for those who choose violence (getting ready in a moving vehicle). The top volume search queries for stick alongside sunscreen are sunscreen stick, shiseido stick, supergoop glow stick, sunscreen stick for face, and isntree sunscreen stick. And the top growing brands for the sunscreen stick are Shiseido, Supergoop!, Neutrogena, and Isntree. The love for sunscreen sticks (+40.4% YoY) doesn’t stop in the US either; this trend is also growing +8.2% YoY in South Korea.

Sunscreen is quickly cementing its place in the essential items category, joining the ranks of things like soap and toothpaste that people simply can't skip. If you’re looking to enter the space, book a meeting with a Spate expert today.


 

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