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TRENDS UPDATE NO. 161

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.

 

HAVE A QUESTION? SPATE CAN HELP


Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.

 

NEW REPORT: FRAGRANCE TRENDS REPORT Perfumers, marketers, and brands alike will love our latest annual Fragrance Trends Report.

This report reviews the top fragrance trends, notes, and brands currently dominating the space. Together with Digital Strategist & Fragrant Expert, Olya Bar, we also look at fragrance notes that will continue trending for the next 12 months, offering a future perspective for those developing scents.

Download the report today to learn more.

Fragrance Trends Report

 

WHAT'S TRENDING? THE TOP GROWING MOISTURIZER INGREDIENTS ON SEARCH IN THE US

Below are two of the ingredients trending alongside face moisturizer on search in the US. Read on to learn how these could impact your business.

Top Growing Moisturizer Ingredients - Spate data

The Spate POV

When applying moisturizer, it’s important to apply it not only to your face but also all the way down your neck to your décolletage. Another thing that’s important? Making sure your moisturizer is formulated with the right ingredients for your skin. Currently, two of the top growing moisturizer ingredients in searches are polypeptides and resveratrol.

Polypeptides are beloved as they help reduce the appearance of lines and wrinkles, improve skin’s firmness, and increase skin’s hydration. Some of the top volume search queries include Drunk Elephant Protini Polypeptide Cream, Protini Polypeptide Cream, and Is Drunk Elephant Protini Polypeptide Cream safe during pregnancy? The fact that Drunk Elephant is associated with all of these search queries reveals that customers are particularly interested in the brand’s polypeptide moisturizer. The Drunk Elephant Protini Polypeptide Cream receives an average of 18.0K Google searches a month — basically dominating the polypeptide market. Brands should keep an eye on this product and join in on the fun by bringing polypeptides to the forefront of their facial moisturizers.

Incorporating resveratrol into your skincare routine can help enhance skin firmness and alleviate inflammation. The top search queries for resveratrol alongside face moisturizer include resveratrol cream, Caudalie Resveratrol Lift Night Infusion Cream, M. Asam Resveratrol NT50 Lifting Cream & Perfect Teint, and Age-Defying Resveratrol Q10 Night Repair Cream. Top searches for resveratrol reveal that consumers are seeking this ingredient in a variety of products from different brands, and resveratrol’s popularity as an ingredient — beyond the bounds of beauty — has grown by +9.2% YoY. And the trend doesn’t stop at moisturizers; resveratrol is also gaining traction in the realm of supplements and ingestibles. Searches for resveratrol alongside supplements and ingestibles are up +3.4%, with an average monthly search volume of 16.3K.

The moisturizer market is very saturated. However, brands looking to enter the space can still carve out a niche for themselves by aligning with top trending ingredients — especially if you're armed with information about which ingredients matter. Book a meeting with a Spate expert today to discover what other ingredients consumers are searching for in conjunction with moisturizer.

 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

 

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