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TRENDS UPDATE NO. 162

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.

 

HAVE A QUESTION? SPATE CAN HELP


Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.

 

NEW REPORT: BACK TO SCHOOL TRENDS REPORT It's that time of year again. Discover the trends Spate's machine intelligence predicts to be big in September with the Back to School Trends Report.

This report reviews the hair, makeup, and nail trends predicted to be bold next month. Dive in and uncover ways your brand can capitalize on these trends.

Download the report today to learn more.

BACK TO SCHOOL TRENDS REPORT

 

WHAT'S TRENDING? THE TOP GROWING BLUSH COLORS ON SEARCH IN THE US

Below are two of the colors trending alongside blush on search in the US. Read on to learn how these could impact your business.

Top Growing Blush Colors

The Spate POV

When you think of blush, there's often one primary color that comes to mind: pink. Whether it's a vibrant pink blush like the viral Dior Backstage Rosy Glow that looks flattering on all skin tones, or a neutral, barely-there blush, pink has dominated the blush space for quite some time. Until now, that is. There are some new sheriffs in town: purple blush and yellow blush, according to the top growing blush colors in search.

Currently, there's an average of 3.5K monthly searches for purple blush, with a +15.1% YoY growth. One of the top volume search queries is Fenty purple blush, indicating that the Fenty brand is helping to drive the purple blush trend. The top product format searched alongside purple blush is cream — the format most consumers are looking for when it comes to the trend. This preference aligns with the fact that many existing purple blushes on the market come in cream form, such as those from Fenty, Merit, Rare Beauty, Glossier, and Tower 28.

Yellow blush is experiencing an average of 950 monthly searches for yellow blush with a +11.0% YoY growth. The top search queries are yellow blush and yellow blush korean. The top search queries are consumer-driven, indicating that no brand currently owns this trend. Therefore, there's ample opportunity for brands to incorporate yellow into their existing blush ranges or for a new brand to enter the market with a diverse collection of colored blushes available in both cream and powder formulations.

And the trend doesn't end with just purple and yellow. We've compiled a list of the top growing blush colors in search, and the results might surprise you. To dive deeper into these shades, schedule a meeting with a Spate expert today.


 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

 

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Over 20 billion data signals in beauty & wellness: explore the Spate platform today.


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