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TRENDS UPDATE NO. 163

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.

 

DISCOVER THE NEXT BIG TREND,

ON YOUR OWN TIME


The Spate dashboard analyzes over 20 billion signals on search and TikTok to answer three crucial questions for the beauty and wellness industry:

  1. What's the next big trend on search and/or TikTok?

  2. Who is owning the space?

  3. How to position the trend?

Looking to answer any of these questions? Book a free Spate dashboard demo today, and explore the world of Spate data.

 

ICYMI: SPATE TIKTOK SKINCARE TRENDS REPORT Discover how TikTok is reshaping the beauty industry as a vital source of innovative skincare trends with Spate's recent TikTok Skincare Trends Report. Dive into this report today and explore the latest TikTok Skincare trends and brands, as well as insights from the experts.

TIKTOK SKINCARE TRENDS REPORT

 

WHAT'S TRENDING? THE TOP GROWING HAIR LOSS PRODUCT TRENDS ON SEARCH IN THE US

Below are two of top growing hair loss product trends on search in the US. Read on to learn how these could impact your business.

Top Growing Hair Loss Products

The Spate POV

Hair loss — and search interest for hair loss — is extremely common these days. Many individuals are actively seeking ways to prevent and treat this issue. And as a result they’re despo for hair loss products that actually deliver on their promises. Currently, the top growing hair loss products in online searches are hair loss pills and hair loss spray.

Hair loss pills are experiencing a +23.6% YoY growth. The top ingredients searched alongside hair loss pills are finasteride, minoxidil, saw palmetto, sitosterol, biotin, garlic, and pumpkin seed oil (even when it isn’t PSL season). Interestingly, this list contains both synthetic and naturally derived ingredients to help combat hair concerns. Brands should use this as an opportunity to educate consumers on each ingredient and highlight the difference between the two. The top searched benefits alongside hair loss pills are prevention, effective, better, safe — important jargon for your next branding meeting.

Hair growth spray is undergoing a +13.7% YoY growth, led by market leaders like Keranique, Purc and Lee Stafford. The top searched ingredients alongside hair growth spray are rosemary and minoxidil. These searches shed light on the ingredients that consumers believe can help address hair growth concerns. Given the abundance of snake oil in the hair loss market, brands have a valuable opportunity to inform and educate consumers about how the ingredients in their hair growth products work and the scientific basis behind their efficacy. Show me the money (or actually, the clinicals)!

There's also a range of hair loss creams, foams, and gels worth exploring for brands seeking to enter the hair loss space. If you're interested in diving deeper into these product formats, book a meeting with a Spate expert today.


 

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

 

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Glossy Pop Newsletter: With celeb stylist Molly Dickson and fashion-forward denim, Madewell aims to reach a new, young shopper

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Over 20 billion data signals in beauty & wellness: explore the Spate platform today.


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