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Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Request your free trial today.


NEW IN: US TIKTOK MAKEUP TRENDS As Gen Z returns to school, TikTok is witnessing an increasing engagement in the realm of makeup. The top trends showcase a desire for a variety of looks and brands that not only help consumers achieve diverse appearances but also address skincare concerns like acne while offering a radiant, effortless glow.

Don't waste time endlessly scrolling; instead, dive into the Makeup Trends Report to uncover the trends that have captured the attention of TikTok viewers in the United States.

Within this report, you'll find a compilation of crucial highlights, equipping brands with valuable insights to navigate the ever-evolving landscape of TikTok trends. Download the report today for in-depth information on the following:

  • Leading makeup trends, along with associated hashtags for makeup products experiencing substantial growth.

  • Prominent makeup brands currently surging in popularity.

Discover more TikTok trends when you book a free dashboard trial today.




Below are two of the top growing hair considerations on search in the US. Read on to learn how these could impact your business.

Top Hair Considerations - Spate US Data

The Spate POV

What's our version of the Roman Empire here at Spate? The top growing hair considerations in search with a consistent, rising trajectory of course. While there are many hair considerations currently occupying valuable brain space in our minds, there's also a plethora of treatments on the market. Right now, consumers are most interested in searching for textured hair and hair shrinkage.

Textured hair can be tricky to deal with, as everyone's hair texture is unique to them. Some of the top growing related keywords include what is, medium, men, short, long, and afro hair, highlighting specific hair types consumers are concerned about when it comes to textured hair. Searches for men specifically offer an opportunity for a natural hair care brand to target this demographic — possibly with neutral-colored branding, a musky fragrance, and FOR MEN slapped on the label. Consumers are also searching for shampoo alongside textured hair, revealing an opportunity for brands to position and formulate shampoos specifically for textured hair.

Hair shrinkage, in layman's terms, is when your lengthy curls stretch out to form tight coils. One of the top searches alongside hair shrinkage is 4C, indicating a specific hair type consumers are interested in when it comes to addressing hair shrinkage — brands can use this opportunity to call out and boldly display hair types on their curly girl product labels. Another top search alongside hair shrinkage is how to stop, and there's ample room here for education. Often, when consumers have hair concerns, they are seeking A) more information on the issue and B) a helpful solution. Commissioning UGC creators to explain and offer their favorite products (#sponsored) and solutions via video is one of the easiest ways to gain new customers.

Sometimes the best way to come up with a new product idea or brand is to look at the issues consumers are currently dealing with and find an innovative solution. After all, why create a product that no one has any use for? To explore more top-growing hair considerations, sign up for access to the Spate dashboard today.


At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.


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Cosmetics Business



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