Cold Foam: From Café Indulgence to Grocery Shelf Staple

Cold foam continues to prove it’s more than just a fleeting coffee shop fad. It’s becoming a staple in the way consumers think about café-style drinks at home. With its light, creamy texture and customizable flavors, cold foam transforms a simple iced coffee into something photo-worthy and indulgent. And judging by the data, this is a trend that’s only gaining momentum.

Cold Foam’s Surge in Popularity

Interest in cold foam has spiked +73.2% year-over-year, with TikTok driving much of the excitement at an even higher +104.7% YoY. The platform is flooded with creators sharing frothy iced latte recipes, hacks for DIY cloud-like foam without special equipment, and seasonal twists like pumpkin or caramel drizzles.

And the growth isn’t slowing down anytime soon. Cold foam is predicted to see another +25.5% YoY increase into 2026, pointing to its staying power as a café-inspired customization option.

Brands Riding the Wave

The cold foam craze is no longer just about coffee shop culture. Major brands are translating the trend into at-home and ready-to-use formats:

• International Delight is tapping into the indulgence factor with flavored creamers and its canned cold foam, seeing +11.2M average monthly popularity and +66.5% YoY growth.
• Coffee Mate is surging with a massive +839.1% YoY growth, driven in part by its canned cold foam that makes it easy for mainstream consumers to bring café-level froth into their daily routines.
• Chobani is breaking through from the dairy aisle, with +4.9M average monthly popularity and over 1,000% YoY growth. Its coffee cream made with real cream is being frothed by consumers at home, underscoring the opportunity for crossover innovation between yogurt, dairy, and coffee culture.

Together, these brands highlight how cold foam is evolving from a barista technique to a household essential.

Why Cold Foam Clicks With Consumers

Cold foam has all the makings of a lasting trend:

• It’s visually appealing. Those frothy layers and syrup drips are tailor-made for TikTok and Instagram.
• It’s customizable. From seasonal flavors like pumpkin spice to creative toppings such as herbal-infused honey or flavored sprinkles, cold foam makes everyday drinks feel special.
• It bridges home and café. Consumers want the indulgence of a coffee shop experience without the $6 price tag, and cold foam delivers that.

What’s Next for Cold Foam

As the trend matures, expect to see cold foam move beyond coffee into new formats and categories. Think cold foam-topped teas, seasonal grocery products, or even ready-to-drink cans that make it easy to enjoy café-style foam on the go.

For brands, the opportunity is clear: make cold foam accessible, fun, and versatile, and you’ll capture consumers looking for little luxuries in their everyday routines.

Stay ahead of the next big beverage trend with Spate’s data-driven insights. Book a free demo today to see what’s bubbling up next.

Popularity Index: US Google Search + TikTok Views From Aug 2024 to Jul 2025 vs. Aug 2023 to Jul 2024

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